“We don’t believe great design should only come with a big logo and an oversized price tag.”
CHIFU – Furniture Without the Brand Tax
Why CHIFU Exists
CHIFU was born from a simple idea: High-quality design should be accessible to more people — without the brand markup that pushes furniture into unreachable territory. We’ve seen the same quality, the same comfort, sold for many times the price — simply because of a logo.
Where We Come From
We’re a young team from Germany, shaped by stories like my own family’s. My grandfather came here as a guest worker. His first furniture? Gifted by neighbors, pieced together so the family could have a home. Today, as the second generation of guest workers, we’ve built CHIFU to pass on what matters most to us: Furniture you can afford without sacrificing quality.
One-of-a-Kind Pieces, Forever Yours
At CHIFU, there’s no mass production. We work in drops: Each furniture piece exists only once. When it’s sold, it’s gone forever — and it’s entirely yours. That makes every piece unique — with character, with soul, and with its own story.
Treating Furniture With Respect
We believe furniture is more than just an object. It shapes spaces, holds memories, and becomes part of your life. That’s why we deliver each piece carefully into your living room — with the same attention we give it during selection and preparation.
Our Promise
- Fair prices – the same quality, without the unnecessary brand markup
- One-of-a-kind – once it’s gone, it’s gone
- Personal service – from us to you, right into the heart of your home
CHIFU is our answer to a furniture market that often sells more brand than furniture. We bring design at a price more people can reach — without compromising on quality or style.